24/7 Hydration. “ You Deserve to Feel this Good!”

Premium Hydration is the first in a range of “active lifestyle” focused supplements launched by My Premium Concierge, the dominant nightlife team in Barcelona, Spain.  Premium was born from a simple observation: the people who demand the most from life deserve hydration that delivers more.  Founder and CEO, Lincoln Silva, brings over 25 years of hospitality expertise to Premium Hydration Spain, serving discerning clientele across the globe from his base in Barcelona, and, as such, he suffered through years of dehydration in his demanding job in the capital of the world’s nightlife industry.  

As a former FC Barcelona Futsal player and veteran of the city’s dinamic hospitality industry—including support for FC Barcelona Legends, or Multinational such, Bacardi Group, Moet Henessy, W Hotel, Arts Barcelona, Casa Fuster, Hilton Diagonal Mar, Sutton, Opium, Bling Bling, CDLC Barcelona, Gatsby, Puro Beach, Beso Beach, Playagrande and many others —Lincoln witnessed firsthand how dehydration affects performance across every context and how the “pros” hydrated 24/7, including their “special secrets” for hydration. Whether orchestrating events for discerning clients, managing high-energy nightlife venues with thousands of guests, or maintaining peak athletic performance, 2 “hydration truths” became readily apparent: 1) inadequate hydration = loss of productivity, 2) optimal hydration is 24/7.

Formulation

Dissatisfied with the sugary, excessively salty, low-quality offerings on the market (primarily focused on athletes and athletics), Lincoln set about solving the problem.  He connected with a former colleague from the nightlife business, traveled the world to find the richest sources of electrolytes, and settled on Premium Hydration 

HALO Hydration, a premier global player in the powdered supplements industry, manufactures Premium Hydration.  HALO’s experience servicing the military channel on a global basis, as well as handling the challenges associated with hydration in difficult terrain/conditions, was brought to bear in our formulation.  Premium Hydration is military-grade hydration.

What sets Premium Hydration apart:

• More than 2x the electrolytes of the global category Leader

• Amino Acids for recovery

• Three Mediterranean-inspired flavors: Lime/Lemon, Strawberry, and Peach

This formulation addresses what other products overlook: complete mineral replacement for demanding lifestyles, from late nights in Barcelona’s vibrant social scene to intense training sessions, long professional shifts, and everything in between.

Our Community

Premium Hydration is made for people of all genders and all ages to be consumed 24/7.  Mix with 300-500ml of Water, shake vigorously, and enjoy.

The Barcelona Advantage

Barcelona isn’t just Premium Hydration’s home—it’s the embodiment of the lifestyle the brand represents.  This Mediterranean city masters the balance between intensity and enjoyment, between professional excellence and personal fulfillment, between tradition and innovation. It’s a place where nightlife, business, culture, sports, and wellness coexist seamlessly.  Premium Hydration captures that spirit. The formulation is serious—backed by science and military-grade standards. The experience is sophisticated—Mediterranean flavor. The result is hydration that fits naturally into a life well-lived.

From the first morning meeting to the last drink of the evening. From training sessions to travel days. From recovery to performance. Premium Hydration is formulated to ensure you can extract the most from every moment.

Welcome to the Premium Hydration Lifestyle.

Coming Q1 2026 | Barcelona, Spain

Premium Hydration is a product of My Premium Concierge Hospitality Group S.L.